All New Lexus RX Campaign Never Lose Your Edge Kicks Off For Month Of October

The All-New 2023 RX just got better. Lexus has introduced a campaign for this all-new SUV entitled “Never Lose Your Edge,” and Price LeBlanc Lexus in Baton Rouge, LA is excited to tell our Baton Rouge, Gonzales, Prairieville, Denham Springs, and Lafayette customers more about it.

A lot can be expected of a best-selling luxury SUV, and this campaign is the perfect way to represent the changes in the RX for the better. “Never Lose Your Edge” runs from October 3rd, 2022 to November 20th, 2022, and was made to increase awareness of the ever-changing RX to all buyers from all demographics. The media partnerships included in this exciting campaign are:

• W Magazine
• Sports Illustrated
• Amazon + Whole Foods
• Spartan Race
• Well + Good

Lexus’ plan is to grab the attention of the luxury buying audience, whatever their interests may be, to further present all of the changes in the All-New Lexus RX.

Lexus is over the moon to be able to present this campaign for the All-New 2023 Lexus RX to everyone in our audience, including the Transcultural Affluent Audience, Black Audience, Hispanic Audience, LGBTQ+ Audience, Asian Indian Audience, and East Asian Audience.